Stop Guessing. Start Healing.
Master Western Herbal Energetics!
Learn the one skill that will turn you into a master herbal medicine formulator!
If you've ever stared at your herbs and thought, "Which one do I choose?" This is the course for you.
"It's made me more confident to try creating formulations, now that I better understand how to weave together people's constitutions with the plant energetics. It really does open up a whole new world of tailoring formulations for a specific person and their need. The whole course was fascinating and so informative, and gave me the push I needed to not be so afraid to formulate."
- Heidi Seabloom, Herbalism Student
"Learning that each person has a unique combination of physical and mental attributes that must be considered when formulating for them has opened a wonderful can of worms for me....I had no idea about the many aspects of human energetics. It's been fascinating to work with my clients and adjust formulas for their specific needs based on their energetics. Thank you Heidi, for this course and for giving us another set of tools to work with."
- Jamie Parker-Frank, Herbalism Student
HAVE YOU EVER EXPERIENCED ANY OF THESE THOUGHTS?
🌿 You've been creating herbal formulations, but they're just not working---AND you can't figure out why?
🌼 Or maybe you're stuck in the rut of only following random recipes instead of creating your own more effective herbal and aromatic blends based on what a person really needs?
🌿 Have you wondered why an herbal formulation works great for your friend, but it doesn't do anything at all for you?
🌼 Or maybe you wonder why herbs don't work like pills do?
🌿 Have you ever felt so frustrated that you even thought about giving up on your herbal path?
Great herbalists don't just know plants....they know patterns. Learn how to think like an herbalist.
You KNOW that every body's body is different and therefore needs different approaches. And you've been around long enough that you're sure that a good herbalist and aromatherapist creates products that meet the needs of each individual person.....
Effective herbalists also know we don't just substitute herbs for drugs, and we don't think about herbs like we do about medicine. It's all about the relationship between plants, people, and conditions; and then being able to skillfully combine the right plants and methods of preparation.
But HOW? How do you do know which herbs to choose and which herbal preparation would be best?
There's nothing more frustrating than getting to the place in your herbalism and aromatherapy learning and practice where you realize that there's something missing when you try making your own formulations.
You're ready to move beyond the "recipes" and to create the right formulations for others, and all you need is a PATH and deeper knowledge about how to identify people's needs.
And you wonder:
How do you choose which herb or essential oil to use? Or even which preparation?
Why does a formulation you buy from another herbalist only make a situation worse or maybe doesn't even help at all? After all, shouldn't they all work the same if it's something you buy from an "expert"?
You just KNOW there's more that you need to learn about the plants; about the situations of the body; about the human you're working with to be able to formulate the best tincture, tea, or other product.
Let me assure you.....This is a normal part of your growth and development as an exceptional herbalist! And we all get to work through this valuable process, but it's best (and a lot easier) to do it with some mentorship and support.
Let's take care of the missing link in your herbal growth once and for all so you can regain and increase your confidence, improve your intuition, and be able to make the most effective formulas for those you serve!
If any of this speaks to you, then you're ready to take your herbalism practice to the next level!
Hi! I'm Heidi Villegas.
Since 2012 I've taught thousands of people to use herbs and essential oils so they and their family can enjoy:
- Improved health and wellness
- Speedy and healthy recoveries from cold, flu, and more
- Enhanced immune systems
- Better sleep
- Peace of mind about what they're putting in their own and their family members' bodies
- Being prepared for health needs and emergencies
- Empowerment in health choices
- And SO much more....
As your guide and mentor, I can help YOU have these things too! For the past twenty years, I've been growing my herbalism practice. I'm an experienced:
- community and clinical herbalist
- certified professional level aromatherapist,
- medicinal herb grower and forager
- medicine formulator
- career educator, author, and facilitator
- homesteader
- grandma of seven
Imagine creating the perfect formulation for a struggling friend and knowing exactly what plants to choose, knowing how to make a perfect blend, and all the other things to consider to match the plants to the person so your formula works!
Creating effective formulations is all about the energetics and relationships between the plants and the person and the condition.....
Introducing
Western Herbal Energetics!
Western Herbal Energetics and Formulation Strategies is designed to help you move beyond surface-level herbal knowledge and into true herbal understanding. Instead of simply learning what herbs are “good for,” you’ll learn how to assess patterns, recognize energetic imbalances, and choose herbs with greater wisdom and precision.
Inside this course, you’ll discover how to understand the energetic qualities and patterns of herbs and people alike — including tissue states such as hot, cold, damp, dry, tense, and stagnant — so you can make more informed herbal choices. You’ll also learn practical formulation strategies so you can combine herbs intentionally, not randomly.
This is the kind of training that helps herbalism finally click.
You’ll begin to see why one herb fits one person beautifully while another does not. You’ll gain a framework for making sense of conflicting herbal information, building better formulas, and approaching herbal support with more confidence.
Understanding how to apply Herbal Energetics to empower your herbalism journey, formulations, and practice is your next step.
- Learn how to identify energetic patterns instead of relying on symptom lists alone
- Understand why one person may need warming herbs while another needs cooling support
- Gain a practical framework for choosing herbs with more ease and less debate
- Discover how to build balanced formulas instead of tossing random herbs together
- Learn how herbs work together in a formula — including lead herbs, supporting herbs, and balancing herbs
- Stop second-guessing your herbal choices and start making decisions with purpose
- Develop herbal instincts that help you adapt recommendations to the individual
- Bridge the gap between materia medica knowledge and real-life application
- Create formulations that are more strategic, personalized, and effective
- Think more clearly and work more skillfully as an herbalist
You may already know a fair number of herbs.
You may even have shelves full of tinctures, teas, and books.
But when it comes time to actually choose the best herb — or combine several herbs into a smart, balanced formula — it can still feel confusing.
Why?
Because herbalism is not just about knowing what a plant does. It is about understanding when it fits, why it fits, and who it fits best. That is exactly what energetics and formulation strategy help you do.
Anyone can memorize that an herb is “good for digestion” or “good for inflammation.”
But real herbal practice requires more discernment than that.
Is the person cold and depleted, or hot and overstimulated?
Is the tissue dry and irritated, or damp and congested?
Is the system sluggish and stagnant, or tense and constricted?
These questions matter.
Because the same symptom can show up in very different people for very different reasons — and the best herbal choices reflect that.
When you understand energetics and formulation strategy, you stop practicing herbalism like a list-maker and start practicing it like a thoughtful, observant herbalist.
IF you're feeling:
🌿 Like herbal energetics sounds too complicated:
Let me assure you that you don't need to become overwhelmed by theory to benefit from learning and applying energetics. This course makes the concepts practical, usable, and grounded in real herbal decision-making.
🌿 That you already "know enough herbs":
Even experienced herbalists struggle with formulation. This course helps connect herbal knowledge to practical application.
🌿 Super intimidated by formulation:
With the right framework, formulation becomes logical, creative, and also more effective. We have the right framework for you!
Understand the patterns.
Choose the plants.
Build the formula.
Here's what we'll learn together:
Step One
Take a trip back in time with us, so you can see the rich history of herbal energetics from the beginning of human time, plus how past experiences of the great herbalists mold our understanding of Western Herbal Energetics today.
In this section of the course, you'll also gain an understanding of vitalism, and know why herbalists who apply energetics in formulation decisions are most effective.
Step Two
Make connections and see patterns!
Western herbal energetics focuses on connections and patterns. In this section, you'll get to know:
* Your unique "body personality" (and understand the bodies of family, friends, clients). Body type helps you decide on the plants for the person.
* Know how temperature, moisture, and tone of specific organs and systems help you to create formulations.
* The plants! Plants have tastes and actions on the body. These are "plant personalities." Find out how to determine which plants and people go well together.
Step Three
Put your knowledge to the test and practice with our Step-by-Step Formulation Guide!
PLUS:
* Examine examples of case studies.
* Practice your formulation skills.
* Create protocols for clients or friends, then share and get feedback inside the Confident Herbalist Tribe when you join us inside.
"I have some favorite herbs and spices that always work for me, yet does nothing for my husband. I finally understand WHY!!
We have completely opposite compositions. What alleviated my conditions really exacerbated his. No wonder he thought herbs were woo woo.
It has exponentially changed both my awareness and observation of the whole person, and the effectiveness of my formulations as a result.
- Mia Gordon, Herbalism Student
"I will say that the last two lessons were HUGE for me, creating the practical synthesis of all these moving parts. It's still a goal I pursue—to improve my skill in thoughtfully creating formulations for the whole person. I see better now where I am going as an herbalist and how I will get there."
- Susan Anderson, Herbalism Student
Let's set you up to make wise herbal and aromatic formulation decisions....
By the time you finish, you'll be able to competently explain and practice your herbalism and aromatherapy using herbal energetics. Let's take a look at the course sections...and each comes with both video and text!
Each Module Explained:
01
Explore ancient practices and world cultural energetics systems
Understanding how the ancients practiced and thought about herbal interventions forms our modern herbal energetics systems today. We'll also take a look at some other world cultures and their systems of energetics and how they overlap with Western Herbal Energetics. The history forms the foundations of how and why we use energetics in these modern times.
02
Ever wonder about your body's constitution? Find out how a person's constitution and temperament informs your choices of herbs and formulas
In this section, we'll find out how to understand and view bodies and personalities in terms of constitutional types. All of us have our own unique constitution derived from how the body and mind are influenced by genetics, the weather, seasons, and even circumstances. Knowing how a person's body acts helps us to match the right herbs to the person.
03
Tissue states, body systems, organs, and more!
Besides our general constitution, when we have situations of imbalance, the tissue states in our body's systems and organs indicate solutions, too. We must also learn to consider the condition of individual states within the body and mind.
04
The plants' actions and the clues they give to us
Find out about the many actions medicinal plants can have on the human body. We'll also explore clues the plants give us regarding these actions, including a dive into how the taste of plants indicate their actions. BONUS: We'll touch on aromatherapy, and the phytochemistry behind aromatic actions, too.
05
Putting it all together into practice: Step-by-Step Client Questions and Formulation
This is the fun part! We'll take a look at some case studies and how a unique individual's protocol is developed, taking into account everything you've learned so far.
"I was introduced to Ayurveda several years ago but didn’t grasp the full picture until going through the Western Herbal Energetics videos. I have a better understanding of what to look for when talking with people and suggesting herbs. I have a lot still to learn but I am thankful to have this foundation as I begin this journey."
- Erika Newby, Herbalism Student
"It made me understand the difference between holistic and allopathic when looking at a person to evaluate them as a client instead of looking to help a problem that comes up just by throwing herbs at it. Now I really look at the whole person and their energetics."
- Lorri Kushniruk, Herbalism Student
If you know that it's time to up-level your herbalism knowledge and practice....then it's time to dive into Western Herbal Energetics. Take your knowledge of formulation to new heights...or maybe, just get started for the first time creating your amazing formulations that finally work.
Isn't it time to finally understand how plants, people, and situations intersect and how to know exactly what to do?